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About

Pamela Crooke

PhD, CCC-SLP • Chief Strategy Officer

Pamela J. Crooke is the Chief Strategy Officer and Director of Research, Content, Clinical Services, and the Social Thinking Training & Speakers Collaborative.


Dr. Crooke has co-authored, with Michelle Garcia Winner, five award-winning books related to Social Thinking: Socially Curious and Curiously Social, You Are a Social Detective, Social Fortune or Social Fate, Social Town, and their book geared to adults, Good Intentions Are Not Good Enough. She and Winner collaborate on writing articles and blogs that appear on the Social Thinking website and in a wide array of publications.


Prior to joining the Social Thinking team, she coordinated the Autism interdisciplinary clinical services at the Tucson Alliance for Autism, served as a clinical and academic faculty member of three universities, and worked in the Arizona public schools for 15 years. Pam is a prolific speaker both in North America and abroad, giving workshops, presentations, and training staff on Social Thinking methodology. She has co-authored books for young children and teens including the Autism Society of America Literary Book of the Year in 2012. She is on the board and/or is a member of a wide range of organizations related to autism and speech/language and has been the recipient of several foundation and community grants. In 2011, she received the Outstanding Achievement Award with Co-recipient Michelle Garcia Winner from the California Speech, Language and Hearing Association (CSHA).


Her most recent publications focus on using Practice-based research to examine how educators, mental health specialists, and parents utilize strategies within the Social Thinking methodology. Pam maintains an active clinical practice of both adolescents and adults.


Click here to download Pam's CV


Financial Disclosure

Financial: Pamela Crooke is employed by Think Social Publishing, Inc., as an author/speaker. She receives a salary, but does not receive additional compensation for speaking or royalties for books or products. She is also employed by the Social Thinking Center, as a therapist.
Non-financial: No relevant non-financial relationship exists.


Honors & Awards

  • Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    California Speech, Language and Hearing Association (CSHA), District 4 – Outstanding Achievement Award to Dr. Pamela Crooke and Michelle Garcia Winner.

  • Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Dr. Pamela Crooke received the Tom Jenkins Award for Outstanding Clinical Service to Individuals with Autism – October 2005.

Related Products

Recent Articles

The Updated and Expanded Social Thinking–Social Competency Model: Exploring Sensory Processing, Anxiety Management and Screen Time Overload!

Author(s): Michelle Garcia Winner, MA CCC-SLP, and Pamela Crooke, PhD CCC-SLP

Have you ever wondered how we participate in the social world? How do we know what to do or say in a given situation? The Social Thinking-Social Competency Model breaks down this big, complex process into four foundational steps (or competencies) for our students to learn, use, and build on throughout their lives. Explore the steps and let them inspire your teaching!

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Self-Regulation Strategies for the Self-Regulator: Don’t Let Rock Brain Win!

Author(s): Pamela Crooke, PhD, CCC-SLP, and Michelle Garcia Winner, MA CCC-SLP

It’s wonderful that so many interventionists are teaching self-regulation strategies and flexible thinking using Superflex and the cast of Unthinkables and Thinkables! But the way we use our words to call attention to a student’s behaviors can make the difference between supportive versus punitive teaching. Here are four ways we often see teaching go awry—and helpful tips for what to do instead.

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I'm Interested in You—Well, Sort Of: Social Anxiety, Face-to-Face Communication, Digital Devices, and the Art of Saying "Hi"

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP

As digital devices become ever more pervasive in our world, face-to-face interactions are decreasing while social anxiety and depression are increasing. Discover fresh concepts and activities from the Social Thinking Methodology to help everyone (typically-developing and those with social learning challenges) look up from their phones and participate in face-to-face interaction.

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Stand UP with Social Thinking: 12 Strategies Teaching Physical Movement as Part of Face-to-Face Communication

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP

It's important to teach individuals with social learning challenges how communication involves more than an exchange of words—our bodies play an essential role in face to face interactions. Here are tips for how to teach about and incorporate movement into your lessons!

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10 Levels to Living Independently

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP

For many of our clients, living independently (i.e. functioning without ongoing assistance and flexibly responding to daily demands) doesn’t just happen. We’ve developed a strategy based framework called the 10 Levels to Living Independently to help kids and young adults practice 10 essential independence skills before they venture out on their own.

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Think QuAD: A Free-Range Therapist’s Guide to Fidelity and Social Thinking

Author(s): Pamela Crooke, PhD, CCC-SLP

Pamela Crooke, PhD, CCC-SLP, Chief Strategy Officer describes what should be considered to teach the Social Thinking Methodology with fidelity. To help you teach our curricula with fidelity, we’re in the process of creating fidelity checklists - one page teaching guidelines - for each Social Thinking curriculum.

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10 DOs and DON'Ts for Teaching Superflex

Author(s): Pamela Crooke, PhD, CCC-SLP, and Michelle Garcia Winner, MA CCC-SLP

Superflex® has become super-popular! We have enjoyed hearing from so many people around the world about their love of Superflex and the Team of Unthinkables and Thinkables and the positive effect the Superflex curriculum has on helping individuals become better social thinkers and social problem solvers!

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Social Thinking®: A Developmental Treatment Approach for Students with Social Learning/Social Pragmatic Challenges

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP *Peer-Reviewed Publication*

Teaching students with social learning/pragmatic challenges what neurotypical children learn intuitively is an act that blends art and science. This article will describe the development of social learning and social communication and their relationship to social skills. A training and treatment framework referred to as “Social Thinking” will be introduced.

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A How To Guide for Measuring Social Thinking Progress

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP

Whenever we talk about the complexities of data collection, questions arise such as: What do we do with insurance companies who only want to see numbers and scores? How do we work within our school district's policy for showing data? How do we write goals and objectives that comply with the academic standards, but still reflect the social learning needs of the student?

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Research to Frameworks to Practice: Social Thinking's Layers of Evidence

Author(s): Pamela Crooke, PhD, CCC-SLP, and Michelle Garcia Winner, MA, CCC-SLP

We all want to use interventions and practices based on the evidence, but how do we explain the many moving parts and evidence related to Social Thinking? In this article we walk you through how to make connections between research-based theory to Social Thinking’s treatment frameworks to our related strategies and activities. We also address the recent National Standards Project findings, define key components of the Social Thinking methodology, and provide thought-provoking examples of how you can explain that Social Thinking is actively part of evidence-based practices.

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The Social Thinking-­Social Communication Profile™ - Levels of the Social Mind

Author(s): Michelle Garcia Winner, MA, CCC-SLP, Pamela Crooke, PhD, CCC-SLP, and Stephanie Madrigal, MS, CCC-SLP

Joe, a six-year-old boy with Asperger Syndrome and a passion for chemistry, was a client in our clinical practice. His amazingly sophisticated vocabulary and language skills were a reflection of his strong intelligence, measured to be in the superior range. While a number of Joe’s academic skills were quite high when compared to his developmental age, he presented with complex deficits in his ability to relate to others, especially his peers.

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9 Strategies to Encourage Generalization of Social Thinking® Concepts and Related Social Skills

Author(s): Michelle Garcia Winner, MA, CCC-SLP, and Pamela Crooke, PhD, CCC-SLP

Our goal within treatment is to increase overall social competencies, and not to address, per se, a list of specific skills for specific situations (e.g., sharing toys at home or asking questions during an outing). By focusing on social competency, we are teaching individuals that their own understanding travels with them from place to place. The following is an outline of how to engage in a social learning process that includes and naturally fosters “generalization” across people, time and space.

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