About

Pamela Crooke

PhD, CCC-SLP • Chief Strategy Officer

Pamela J. Crooke is the Chief Strategy Officer and Director of Research, Content, Clinical Services, and the Social Thinking Training & Speakers Collaborative.


Dr. Crooke has co-authored, with Michelle Garcia Winner, five award-winning books related to Social Thinking: Socially Curious and Curiously Social, You Are a Social Detective, Social Fortune or Social Fate, Social Town, and their book geared to adults, Good Intentions Are Not Good Enough. She and Winner collaborate on writing articles and blogs that appear on the Social Thinking website and in a wide array of publications.


Prior to joining the Social Thinking team, she coordinated the Autism interdisciplinary clinical services at the Tucson Alliance for Autism, served as a clinical and academic faculty member of three universities, and worked in the Arizona public schools for 15 years. Pam is a prolific speaker both in North America and abroad, giving workshops, presentations, and training staff on Social Thinking methodology. She has co-authored books for young children and teens including the Autism Society of America Literary Book of the Year in 2012. She is on the board and/or is a member of a wide range of organizations related to autism and speech/language and has been the recipient of several foundation and community grants. In 2011, she received the Outstanding Achievement Award with Co-recipient Michelle Garcia Winner from the California Speech, Language and Hearing Association (CSHA).


Her most recent publications focus on using Practice-based research to examine how educators, mental health specialists, and parents utilize strategies within the Social Thinking methodology. Pam maintains an active clinical practice of both adolescents and adults.


Click here to download Pam's CV


Financial Disclosure

Financial: Pamela Crooke is employed by Think Social Publishing, Inc., as an author/speaker. She receives a salary, but does not receive additional compensation for speaking or royalties for books or products. She is also employed by the Social Thinking Center, as a therapist.
Non-financial: No relevant non-financial relationship exists.


Honors & Awards

  • Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    California Speech, Language and Hearing Association (CSHA), District 4 – Outstanding Achievement Award to Dr. Pamela Crooke and Michelle Garcia Winner.

  • Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Dr. Pamela Crooke received the Tom Jenkins Award for Outstanding Clinical Service to Individuals with Autism – October 2005.

Related Products

Recent Articles

Spaced-Out Kids Are Not Just Spaced-Out: What Teachers Need to Know, What They Can Do…and Why They Can’t Do It All!

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

When a student of any age exhibits a persistent pattern of social disengagement, confusion, and “cluelessness” during regular, routine classroom instruction and activities, it’s likely that this student’s brain is unable to figure out how the social world works and how to work in the social world—even if he or she seems to be academically sound. This article shows teachers what signs to look for in students who may face social learning and executive functioning challenges but have slipped through undetected. It clearly spells out why mainstream classroom teachers should seek expertise from specialists to better support these students’ needs, as well as what teachers can do in their classrooms to facilitate improvement.

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Break Through Students’ Social Anxiety Barrier: A Strategy for Student-Teacher Communication

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social anxiety can often prevent students from communicating and connecting with their teachers, a powerful building block of learning. Michelle Garcia Winner shows how students can use a simple tool to teach their teachers about their social anxiety to improve academic performance and bolster their social competencies in managing anxiety in the classroom and in face-to-face communication.

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Superflex® Teaches Super Metacognitive Strategies

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Social thinking is flexible thinking; how we navigate through many different social landscapes and adapt our behaviors to meet our own goals is the beating heart of the Social Thinking® Methodology. Our top-selling Superflex®… A Superhero Social Thinking® Curriculum helps young social emotional learners use metacognitive strategies to develop flexible thinking to better self-regulate and problem solve in the social world. Instead of teaching children to “behave” through rewards and punishment, this evolving curriculum shows learners how to develop their own pathways toward self-regulation to meet their social learning goals.

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Social Metacognition: Using Social Emotional Learning to Defeat Helplessness and Engage Hope

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

We don’t learn helplessness—it’s an innate brain default. We do learn how to create hope in our minds to avoid feeling helpless. By using language and metacognition in an internal dialogue, we can teach our social minds to push toward social emotional learning for new ways to handle ourselves in a range of situations. Aspects of the Social Thinking Methodology® provide pathways for creating and sustaining hope in our lives.

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Five Ways to Become Closer with Social Distancing

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Times of stress and hardship can drive us apart—but they often can also bring us together in positive ways we never imagined. The “social distancing” now required by the COVID-19 pandemic can actually foster better real-time communication and forge stronger, supportive relationships through flexible thinking, mindfulness, and socially smart technologies. Here are five ways to overcome the spiral of negative thinking, take control of what you can control, and positively contribute to the social emotional well-being of your community, as well as your own.

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Help a Child Get Social Learning Services in an IEP Meeting

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

Often students do not qualify for special services because a summary report states there is “no educational need” based on academic test scores and grades—even though it’s clear to everyone that these students are struggling to understand how the social and organizational world works and how to navigate within it. How do we define what it means to have educational need? Discover a strategy that uses school mission statements to define what a public education is to better understand whether students have special educational needs—and ultimately—to help prepare them for college and career readiness.

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What Does the Social World Look Like Through the Eyes of a Social Learner?

Author(s): Michelle Garcia Winner, MA, CCC-SLP, Belinda, Adult with Social Learning Challenges, and Pamela Crooke, PhD, CCC-SLP

This is Belinda’s story, a woman with significant social learning challenges who works hard to understand how the social world works. However, she must constantly confront the social expectations others hold for her, that often do not match her actual abilities. Through her thoughtful, surprising, and at times, heart-rending account, she teaches us why it’s critical to put our assumptions aside and deeply understand our students in order to meaningfully teach them.

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Community is About Caring: Helping Those with Social Anxiety

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

So many of our community members want and need connection but are inhibited—even prevented—by social anxiety, an unintentional unfriendly appearance, or the struggle to just initiate a conversation. Reaching out and making face-to-face connections with others is what creates a strong, caring community—which can have an immeasurable positive impact on someone’s life. All of us can play a vital role in nurturing our community; learn how you can help.

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14 Tips to Help All Kids Learn to Manage Anxiety

Author(s): Michelle Garcia Winner, MA, CCC-SLP and Pamela Crooke, PhD, CCC-SLP

We help our kids learn math, science, history, and how to prepare for things like tests and fire drills. But for some reason, we don’t proactively teach them strategies to manage the anxieties that are an inevitable part of life. In this article, learn practical tips to help all students recognize and manage their anxieties.

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The Updated and Expanded Social Thinking–Social Competency Model: Exploring Sensory Processing, Anxiety Management and Screen Time Overload!

Author(s): Michelle Garcia Winner, MA CCC-SLP, and Pamela Crooke, PhD CCC-SLP

Have you ever wondered how we participate in the social world? How do we know what to do or say in a given situation? The Social Thinking-Social Competency Model breaks down this big, complex process into four foundational steps (or competencies) for our students to learn, use, and build on throughout their lives. Explore the steps and let them inspire your teaching!

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Self-Regulation Strategies for the Self-Regulator: Don’t Let Rock Brain Win!

Author(s): Pamela Crooke, PhD, CCC-SLP, and Michelle Garcia Winner, MA CCC-SLP

It’s wonderful that so many interventionists are teaching self-regulation strategies and flexible thinking using Superflex and the cast of Unthinkables and Thinkables! But the way we use our words to call attention to a student’s behaviors can make the difference between supportive versus punitive teaching. Here are four ways we often see teaching go awry—and helpful tips for what to do instead.

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Think QuAD: A Free-Range Therapist’s Guide to Fidelity and Social Thinking

Author(s): Pamela Crooke, PhD, CCC-SLP

Pamela Crooke, PhD, CCC-SLP, Chief Strategy Officer describes what should be considered to teach the Social Thinking Methodology with fidelity. To help you teach our curricula with fidelity, we've created fidelity checklists - one page teaching guidelines - for each Social Thinking curriculum.

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