PhD, CCC-SLP, Chief Strategy Officer

Pamela J. Crooke is the Chief Strategy Officer of Research, Content, Clinical Services and the Director of Social Thinking Training & Speakers Collaborative.

Pam has co-authored, with Michelle Garcia Winner, five award-winning books related to Social Thinking: Socially Curious and Curiously Social, You Are a Social Detective, Social Fortune or Social Fate, Social Town, and their most recent book geared to adults, Social Thinking at Work: Why Should I Care? She and Winner collaborate on writing articles and blogs that appear on the Social Thinking website and in a wide array of publications.


Prior to joining the Social Thinking team in San Jose, she coordinated the Autism interdisciplinary clinical services at the Tucson Alliance for Autism in Tucson, Arizona, served as a clinical and academic faculty member of three universities, and worked in the Arizona public schools for 15 years. Pam is a prolific speaker both here in North America and abroad, giving workshops, presentations, and training staff on Social Thinking. She is on the board and/or is a member of a wide range of organizations related to social thinking and speech-language services, and has been the recipient of several grants and awards related to autism spectrum disorders.


She received her B.S. and M.S. in Speech Pathology/Audiology from Idaho State University and PhD in 1996 from the University of Washington in Seattle.


Treatment efficacy in social and relational therapies for individuals with Asperger's Syndrome and high-functioning autism remains Pam's area of emphasis. Her research-based article documenting the effectiveness of using the Social Thinking vocabulary, "Brief report: Measuring the Effectiveness of Teaching Social Thinking to Children with Asperger Syndrome (AS) and High Functioning Autism (HFA), (Crooke, Hendrix, & Rachman, 2008), was published in the Journal of Autism and Developmental Disorders.




Idaho State University
Pocatello, Idaho
1986 Speech
Idaho State University
Pocatello, Idaho
M.S. 1987 Speech/Language Pathology
University of Washington
Seattle, Washington

Language Disorders
Treatment Efficacy


Related Employment

2012 - Current Social Thinking
Chief Officer: Research/Clinical
2009 - Current
Social Thinking
Director: Speakers' Collaborative
2007 - Current
Social Thinking Center
Senior Therapist
2007 - 2012
San Jose State University
2002 - 2007
University of Arizona
Autism Clinic Extension - Coordinator
2000 - 2004
Assessment Associates
Tucson, AZ
Owner/Partner - Private Practice
Autism Consulting/Diagnostics
1992 - 2007

Tucson Unified School District
Tucson, AZ

Co-Coordinator - Autism Program
Autism Diagnostic Team - TUSD
Speech/Language Pathologist


Publications (Books, Articles, Peer Reviewed)

Crooke, P. J., & Olswang, L. (2015-in press). Practice-based Research: Another Pathway for Closing the Research-Practice Gap. Journal of Speech, Language, and Hearing Research.

Lee, K. Y. S., Crooke, P. J., Lui, A.L.Y, Kan, P.P.K, Luke, K.L, Mak, Y.M, Cheung, P.M.P, Cheng, L., & Wong, I. (2015). The outcome of a social cognitive training for mainstream adolescents with social communication deficits in a Chinese community, International Journal of Disability, Development and Education, doi:10.1080/1034912X.2015.1065960

Winner, M.G. & Crooke, P. J. (2014). Executive functioning and social pragmatic communication skills: Exploring the threads in our social fabric. Perspectives on Language Learning and Education, Vol. 21 (2), pp. 42-50.

Winner, M. G. & Crooke P.J. (2013). Social Learning and Social Functioning: Social Thinking's Cascade of Social Functioning. Attention Magazine.

Madrigal, S., Winner, M., & Crooke, P, (2012). Social Town Citizens Discover 82 New Unthinkables. Think Social Publishing, Inc., San Jose, CA.

Crooke, P. & Winner, M. (2011) Social Fortune or Social Fate: A social thinking graphic novel map for social learning quest seekers, Think Social Publishing, Inc., San Jose, CA.
Award: (2012) International Book Awards Finalist for Young Adult: Educational

Winner, M. & Crooke, P. (2011). Social Thinking At Work – Why should I care? Think Social Publishing, Inc., San Jose, CA.
(2012) Finalist in “General Self-Help” International Book Awards and
Finalist in the "Best New Self-Help Book" Category

Winner, M. & Crooke, P. (2011). Thinking about Thinking: Social Communication for adolescents with Autism. ASHA Leader Magazine, MD.

Winner, M., Crooke, P, & Madrigal (2010). It’s a Girl Thing or Is it?: Social Thinking and Social Skills in Girls, Teens, and Women with Social Learning Issues, Autism Asperger Digest,

Winner, M. G. & Crooke P. J. (2009). Assessing the Social Mind in Action: The Importance of Informal Dynamic Assessments, Autism News:Education/Therapy, Vol. 5(2), pp. 12-16.

Winner, M. & Crooke, P. (2009). Social Thinking: A Training Paradigm for Professionals and Treatment Approach for Individuals with Social Learning/Social Pragmatic Challenges
Perspectives on Language Learning and Education, 16 62-69

Winner, M. & Crooke, P. (2009). Socially Curious and Curiously Social: A social thinking guidebook for Bright Teens and young adults. Think Social Publishing, San Jose, CA.
(2012) International Book Awards Finalist - Youth Issues
(2012) International Book Awards Winner - Children's/Mind/Body/Spirit

Winner, M.G. & Crooke, P. (2008). You are a social Detective: Explaining social thinking to kids, Think Social Publishing, San Jose, CA.
(2012) Autism Society of America: Literary Excellence Award
(2012) NAPPA Parenting Award
(2012) Mom’s Choice Award

Crooke, P., Hendrix, R., & Rachman, J. (2008). BRIEF REPORT: The effectiveness of teaching social thinking to adolescents with asperger syndrome and high functioning autism. Journal of
Autism and Developmental Disorders
(38) 3.

Kreiymeyer, K., Crooke, P., Drye, C., Egbert, C., & Klein, B. (2000). Observed Outcomes of a co-enrolled Classroom: Teachers’ Perspectives. In Antia, S. and Stinson, M., (Eds.), Inclusive  Education for Deaf and Hard of Hearing Students, Volta Review Monographs.

Presentations (2009 - Present)

  • 100+ full day workshops/conferences addressing various Social Thinking topics around various states in the United States
  • International Meeting of Autism Research (2014)
  • Geneva Center (Autism Research)




  • 2009-2015: Social Thinking conferences/workshop topics: Israel, Singapore, Australia, Hong Kong, Canada, Philippines, Malaysia, Argentina, Guatemala, and Spain.




  • American Speech, Language and Hearing Convention Invited Session (2013): Implementation Science: Moving Evidence Into Practice & Giving Practice Evidence
  • American Speech, Language and Hearing Convention (2009, 2010, 2011, 2012, 2013, 2014, 2015)


Crooke, P., Hendrix, R., & Rachman, J. (2008) Teaching Social Thinking to Children with Asperger Syndrome and High Functioning Autism: An Effectiveness Study, Poster Session for California Speech, Language & Hearing Association

Crooke, P., Hendrix, R., & Rachman, J. (2007) Teaching Social Thinking to Children with ASD: An Effectiveness Study, American Speech Language, & Hearing Association National Conference, Boston, Massachusetts.

Crooke, P. (2006) Communication and Social Thinking in Children with Autism Spectrum Disorders
(Invited Speaker), NSSLHA Regional Conference, Phoenix, Arizona.

Crooke, P. (2005) Facilitating Social Exchanges Using a Peer Template, Poster Session, American Speech, Language, & Hearing Association National Convention, San Diego, California.

Crooke, P. (2004) Talking Template: Structured Peer Interviews with Children Diagnosed with Autism, Poster Session, Arizona Speech and Hearing Association State Convention.


University Courses (Primary Instructor):


University of Arizona: Clinical Instructor - graduate clinical practicum and diagnostics (2002-2007)
Autism Course (2005-2006)

San Jose State University: Clinical Faculty for diagnostics coursework and practicum (2007-2012) and Academic Faculty for Language Disorders (Spring 2011)

Professional/Organizational Activities

  • 2013 - 2014 ASHA Foundation Implementation Science Taskforce
  • 2007 - 2012 Chapel Haven West Advisory Board Member
  • 2007 - Present Teach SOCIAL! Silicon Valley Board Member
  • 2006 - 2010 Vanguard Advisory Board Member
  • 1987 – Present American Speech, Language and Hearing Association (ASHA)
  • 2007 – Present California Speech, Language and Hearing Association (CaSHA)
  • 2007 – Present Santa Clara County Speech, Language Hearing Association (SccSLHA)
  • 1990 – Present Autism Society –National (ASA)
  • 2003 – 2007 Arizona Speech, Language and Hearing Association (ArSHA)
  • 2004 - 2007 Tucson Alliance for Autism Board Member


Grant/Foundation Activities & Awards:

  • California Speech, Language and Hearing Association (CSHA), District 4 – Outstanding Achievement Co-recipient with Michelle Garcia Winner, 2011
  • Crooke, P. & Jacques, N. (2008) Special Hope Foundation; Social Thinking in the Schools ($50,000)
  • Crooke, P. (2005-present) Tucson Alliance for Autism – Anonymous Donor ($100,000 annually)
  • Crooke, P. (2007) The WEST Grant for Children with Autism ($8500)
  • Crooke, P. (2005) Alltel Grant for Infusing Art into Educating Children with Autism ($1500)
  • Crooke, P. (2004) Volpe Fund for Children with Asperger Syndrome ($10,000).
  • Crooke, P. (2003). Providing Education for Children with Autism and Related Communication Disorders. Robidoux Foundation ($20,000).
  • Crooke, P. & Tucker, C. (1999-2002) Educational and Communicative Interventions for Children with Autism. Robidoux Foundation ($3000/year).
  • Tom Jenkins Award for Outstanding Clinical Service to Individuals with Autism – October 2005.

Financial Disclosure

Financial: Pamela Crooke is employed by Think Social Publishing, Inc. as an author/speaker and receives compensation for her presentations. She is also employed by the Social Thinking clinic as a therapist. She receives no royalties for her books or publications.

Non-financial: No relevant non-financial relationship exists.

Honors & Awards


  • Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)
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    Outstanding Achievement Award, California Speech- Language-Hearing Association (CSHA)

    California Speech, Language and Hearing Association (CSHA), District 4 – Outstanding Achievement Award to Dr. Pamela Crooke and Michelle Garcia Winner.

  • Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism
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    Tom Jenkins Award Award for Oustanding Clinical Service to Individuals with Autism

    Dr. Pamela Crooke received the Tom Jenkins Award for Outstanding Clinical Service to Individuals with Autism – October 2005.


Course Expertise

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Social Thinking Across the Home and School Day: The ILAUGH Model (5 - young adult)

New information on writing goals and taking data with rubrics. Discover an array of strategies that bolster social learning and help improve performance on educational standards at the state level (including the Common Core)! Explore lessons to make the abstract social world more concrete and understandable. Through the ILAUGH Model of Social Thinking learn how social ability impacts academic success. Uncover how challenges in social communication, executive functioning and perspective taking impact written expression, reading comprehension, organizational skills, and working in a group – and learn strategies to improve all of the above! Rounding out the day: learn essential tips for effective IEP goal writing and data keeping.

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The Social Thinking Informal Dynamic Assessment and Core Treatment Strategies (5 - young adult)

Delve into the inner mind of a person with social learning challenges. Our Informal Dynamic Assessment is designed to uncover why an individual may struggle to work in a group or interpret information. Use the results to tailor treatment* plans and track progress. Through video clips and discussion learn central concepts for running effective Social Thinking treatment groups and lessons to use at home. Finally, explore three core Social Thinking strategies to use immediately: Social Behavior Mapping, The Friendship Pyramid, and The Spirals of Social Anxiety.

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Implementing Social Thinking Concepts and Vocabulary: A Day to Develop Team Creativity (5 - young adult)

Learn over 20 unique Social Thinking concepts and vocabulary! Help individuals advance their ability to understand the social context and tailor their behaviors accordingly. Help others improve their social observational skills, how they work in a group, share an imagination, understand what it means to be a "Just Me" versus "Thinking of Others" person, and relate more effectively with language. Discover tools for teaching self-regulation, executive functioning, emotional understanding and theory of mind/perspective taking. Work in teams to develop lesson plans to implement new strategies in your home, clinic, or classroom the very next day. People love this hands-on, engaging workshop!

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“I’m going to be a video game designer!” Helping Teens Prepare for the REAL Adult World (11 - young adult)

Adolescence, angst, and apathy - the characteristics routinely used to describe teens and young adults who yearn for independence, but often have no plan for getting there. This transition can overwhelm individuals born to social learning challenges, even those who are “bright” with strong language skills. This conference focuses on helping parents and professionals prepare for - and respond to - this transition. Specifically, we will explore the more nuanced expectations that come with the emergence into adulthood and strategies to help individuals develop a more mature social mindset.

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Let’s Get Real: Tackling Dilemmas Faced by Adults with Social Learning Challenges (14 - mature adult)

Bringing a very practical lens to adult clients experiences. Identify the common social breakdowns that cause bright adults to veer out of relationships or fall off career tracks, and explore strategies to help them stay on track. Learn what it means to be an independent adult, the difference between a social informer and a social relator, and how emotions synchronize with our conversations. Discover the 5 Steps to Social Thinking Psychology and the Social Thinking Social-Emotional Chain Effect to which we all subconsciously react and respond. Adults benefit from direct teaching of Social Thinking and related social skills. Come learn what you can do to help!

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ZOOMING IN: Strategies for Concrete Learners (5 - young adult)

Delve into the needs of our more literal learners who may have diagnoses such as ASD, ADHD, language learning or sensory integration challenges. They are often perplexed by the abstractions of the school curriculum, show marked difficulty in reading social cues, and are often aloof and less organized.&nbsp; Discover how best to teach individuals based on their age and how to enhance learning in the inclusion-based classroom. Explore lessons that translate abstract social concepts into concrete ideas that can help improve social understanding over time. Participants are provided with tools to tie social treatment plans to the Common Core Standards. Audience members love the many video examples and treatment tools! <br />

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ZOOMING IN: Strategies for Individuals with Subtle but Significant Social Problems (5 - young adult)

Explore the needs of nuance-challenged social communicators who may have diagnoses such as Asperger&rsquo;s syndrome, ASD, ADHD, or social anxiety. They are often in mainstream education and struggle with the intricacies of social relationships, homework assignments, and working in peer-based groups. Discover effective strategies that encourage nuanced perspective taking and executive functioning while attending to the person&rsquo;s mental health. Take with you nuance-based social learning lessons for use in both treatment plans and the mainstream classroom to help improve performance on educational standards at the state level (including the Common Core).<br />

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Social Thinking Meets RTI and PBS: Social Thinking as a School Wide Systems Approach (5 - young adult)

This presentation explores the dynamics of using Social Thinking concepts in a school setting based on the differentiation models of RTI and PBS, while incorporating with existing initiatives already in place. Designed to address the diverse learning needs of all students, participants will explore how Social Thinking concepts can be integrated into the core curriculum to increase access to the State/Common Core State Standards for all students. Information presented demonstrates how the intentional teaching of Social Thinking concepts enhances student learning at the benchmark level, while decreasing behavioral and discipline referrals at the strategic and intensive levels.

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Social Detective, Superflex®, and Friends Take On Social Emotional Learning (5 - 14 yrs)

You've asked for this day! Learn how to effectively use two of our key teaching materials: our award-winning first book in the Superflex series, You are a Social Detective! and our Superflex Curriculum to boost social awareness, social learning, and self-regulation. Lessons support Social and Emotional Learning, Positive Behavioral Interventions and Supports, and Response to Intervention. These books are designed for elementary school-age children, but we explain how to modify them for use with slightly older and younger kids. Interactive, creative group activities abound in this conference to help our kids transform from 'Me' thinkers to 'We' thinkers!


  • Social Fortune or Social Fate A Social Thinking Graphic Novel Map for Social Quest Seekers

  • Through this anime-based graphic teaching book, tweens and teens will be inspired to explore how social decision making and problem solving impact their own ability to feel good about themselves, while also exploring how their behaviors impact others. This product provides direct instruction and guidance to our students and their teachers by explaining visually, with words and with strategy codes how to decipher social situations and related social emotional responses. see more
  • Good Intentions Are Not Good Enough

  • Here’s a guidebook for any adult who feels socially out of step with others. Based on years of clinical experience working with adults with social learning challenges, the authors present a primer about the social mind, social intelligence, and learning to read the social code. Practical strategies focus on the workplace, but are equally relevant in all other areas of life. (Previously titled Social Thinking at Work. Same content; new title.) see more
  • Socially Curious and Curiously Social A Social Thinking Guidebook for Bright Teens Young Adults

  • This anime-illustrated detailed guidebook helps teens and young adults with social thinking as they sail the stormy seas of dating, texting, lies & everyday relationships. ‪Parents‬, ‪educators‬, & ‪‎therapists‬ will benefit from this guidebook as well and consider it a valuable resource to help young adults navigate social interactions. see more
  • You Are A Social Detective!

  • You are a Social Detective! was written to teach both adults and children core Social Thinking Vocabulary in an engaging way, this books helps readers develop Social Detective skills to guide how we read a situation and others’ social cues and then adapt our behavior as needed. It encourages the reader to explore how our behavior affects the feelings and reactions of those we share space with. A fun and educational read for all! see more
  • Superflex: Social Town Citizens Discover 82 New Unthinkables for Superflex to Outsmart

  • Unthinkables are appearing everywhere and this book describes 82 new Unthinkables trying to invade the brains of Social Town citizens! Come meet Antsy Nancy, Blurt Out Blue, The Enforcer, and many more. Superflex also introduces the Thinkables and teaches citizens how they can get more superflexible thinking power through his very cool Five-Step Power Plan. see more