Our teachings help people understand themselves and others to better navigate the social world, foster relationships, and improve their performance at school, at home, and at work. Our unique tools break down complex social concepts (like perspective taking) into understandable and doable parts that can be applied in any setting. For more than 25 years, our experts have been a guiding resource for schools, clinics, individuals, and families around the world, and our teachings continually evolve based on the latest research, clinical insights, and input from our neurodiverse community. Whether you're helping individuals with ADHD, social communication differences, social anxiety, autism levels 1 and 2, other social, emotional, and cognitive learning differences (with diagnoses or without), or an entire classroom of typically developing students—our strategies can help you help them.

The Social Thinking Methodology addresses the questions: How does the social world work, and how can we help our students better navigate to regulate within it? How do our social and emotional learners function within the social world? Our methodology fosters the development of social competencies so foundational that our work applies across cultures, ages, races, religions, mental health diagnoses, etc., and has been adopted within communities around the world. We stand committed to providing quality, practical information that is rooted in research, built upon real-world experiences, and is responsive to the needs of the people for whom it is designed to support. We are constantly learning and gaining inspiration from our clients and others we meet, so our work is ever-evolving yet remains grounded in its adherence to rigorous standards of quality.

Social Thinking publishes its own educational products, gives conferences around the world, offers online training courses, and provides a large library of free articles and webinars on our website, all devoted to helping individuals gain stronger social awareness and social functioning skills through using the Social Thinking Methodology. Our curricula have been implemented in specialized and mainstream classrooms, schools, and districts around the world. Currently, the value of these teachings is recognized on a wider scale and our work is being adopted as part of social, emotional, and academic learning programs for all students.

The goal of the Social Thinking® Methodology is to take complicated social, emotional, and academic learning processes and teach them explicitly in a way that social learners of all ages—and interventionists—can understand. Over the several decades since the Social Thinking Methodology was introduced in the mid-1990s, our work has been and continues to be, informed by many bodies of research and theory. These include, but are not limited to, social learning theory, social information processing, perspective taking, self-regulation, executive functioning, communication, autism, ADHD, sensory processing, reading comprehension, written expression, managing complex behavior, etc.

Ultimately, it became clear that the focus of our work is to teach students social competencies, which are much more than social skills or teaching students to “behave!” Through this process of integrating well-established research studies, including research on social information processing (Crick and Dodge, 1994; Beauchamp and Anderson, 2010) and thought into our methodology, we were inspired to develop the Social Thinking®–Social Competency Model (ST–SCM).

The best way to think about this model is to imagine an iceberg. The swoop on the graphic represents a waterline. What we see above the waterline can be thought of as the social behaviors we notice in one another—just the tip of the iceberg. We refer to these as social behaviors or social responses rather than “social skills.” The foundational, “unseen” social, emotional, and academic learning components below the waterline represent the building blocks of our social competencies. The ST-SCM has four distinct parts, three of which fall below the waterline: social attention, social interpretation, and problem solving. Our social competencies are developmental and continually evolve across our lifetimes.

Most people view social skills (social behaviors/responses) as how an individual behaves, plays, and interacts with others; they teach from the point of view that all social behavior occurs during social interactions. Many do not realize their students need to interpret social information prior to producing relevant and related social responses. Yet, our more sophisticated, highly verbal students need to be taught explicit information to help them understand how the social world works for them to better understand how and why to navigate to regulate in the social world. Think of these as "essential ingredients" for their deeper learning to generalize what they are learning across different landscapes in their social world and handle expanding social expectations as they age.

We invite you to learn more about the Social Thinking–Social Competency Model in our free article and free webinar, or watch the short video lesson below where Michelle Garcia Winner, co-developer of The Social Thinking Methodology, describes the Social Thinking-Social Competency Model.

Michelle Garcia Winner, MA, CCC-SLP, is the founder and CEO of Social Thinking and a globally recognized thought leader, author, speaker, and social-cognitive therapist. Over her 30-year career, she has developed the Social Thinking Methodology, along with Dr. Pamela Crooke, which provides evidence-based strategies and curricula to help individuals of all ages develop social competencies by deeply connecting social, emotional, and cognitive development. Michelle's work emphasizes the impact of social competencies on relationships, academic performance, and career success.

Pamela Crooke, PhD, CCC-SLP, is Chief Curriculum Officer and Director of Research at Social Thinking. With extensive experience as a speech-language pathologist in the Arizona public schools and as a clinical faculty member of three universities, Pam is a renowned speaker, who has co-authored multiple award-winning books on Social Thinking with Michelle Garcia Winner in addition to co-developing the Social Thinking Methodology.

Michelle Garcia Winner and Dr. Pamela Crooke continuously update the Social Thinking Methodology based on the latest research, input from the community, and insights and evidence from clinical practice.

1. Social thinking is our meaning maker. We observe and listen to interpret the perspectives of others. The first step to improving social thinking is to keenly observe the social world that surrounds us. 

A client of Michelle Garcia Winner, a 43-year-old engineer, found this step particularly valuable. He spent time learning how to observe people to be more aware of the social situations in which he was expected to socially relate to others. He had this to say about the experience: “Observing the social interactions of others is very helpful to me as I formulate how to interact myself. I’ve learned not everyone walks with their head down avoiding eye contact all the time. I’ve learned when and how to smile. I’ve studied what makes a stranger seem approachable. In short, you have to know the rules of the game in order to play the game.”

2. When seeking to engage or simply share space with others, we use social thinking to adapt our social behaviors (social skills) effectively as a means to meet our social goals. To do this, we must learn strong self-awareness, self-monitoring, and self-control. We must learn how to adapt our physical posture depending on the context, how we use our eyes to better understand others and communicate, and tools for conversational language to relate to others.  

3. Our social thinking and social skills directly impact how others feel about us. This impacts how we are treated, how we feel about others, and ultimately, how we feel about ourselves! At the end of the day, our social experience is an emotional experience. The purpose of social thinking is to produce social behavior that gives others the emotional experience you intend to give. The Social Thinking Methodology teaches people to be more aware of their feelings and emotions and better predict and relate to the emotions of others.

The three-part process of social thinking leads to one of the core concepts within the Social Thinking Methodology, the Social Emotional Chain Reaction—the idea that how we act affects how others feel, how we make others feel affects how they treat us, how we are treated affects how we feel about others and ultimately how we feel about ourselves. Throughout our teaching we also highlight the fundamental idea that because we have the power to affect the thoughts, feelings, and lives of others, we have a responsibility to treat others, who pose no harm or threat to us, with kindness and respect. We are affected by others, and others are affected by us! Therefore, we must treat others well to benefit from the same treatment.

The Social Emotional Chain Reaction is at the foundation of social interaction and is at the heart of what we teach through the Social Thinking Methodology. Social Thinking (our company) teaches the Social Emotional Chain Reaction in different ways to different ages through our wide array of products—and to professionals, family members, and students, through our free library of articles and our 40 courses. One of our core treatment frameworks that teaches this concept is Social Situation Mapping, which can be used with all ages.